Graphic Design, Video Editing & Photography:
Danielle k. Alred
Graphic Designer for WTEN-TV Channel 10
About Danielle
I am a Keuka College graduate with a BA in Organizational Communication and minors in Marketing and Digital Design. I am an enthusiastic individual who has an artistic and imaginative outlook on the professional world. I am able to offer creative and critical thinking skills to help generate innovative ideas and gain industry experience. Aside from the artistic world, I am an individual who has excellent time-management skills and can handle a fast-paced work environment. I can handle large work loads and understand the importance of delegation which makes me a great team-player as well as leader in any type of group setting.
I have accepted a Graphic Design position at WTEN-TV Channel 10, located in Albany, NY. My role in the organization is to focus on the creative and digital aspect to produce animations and still images that are pleasing to the viewers eye. I am also responsible for developing digital content for a variety of sponsors that work directly with News 10 ABC. Overall, I am responsible for adding to the "wow" experience for viewers and audiences members when it comes to the NEWS 10 ABC brand and content.
Resume
WTEN-TV
I currently hold a graphic design position with WTEN-TV, a news station in Albany, New York. As one of the graphic designers for the station, several of my responsibilities include creating visually compelling graphics for daily local news programs, sales projects, promotions, print, web/digital and station events. I work closely with the Creative Services Director, Promotion and Production staff to visualize and execute concepts for all station projects although most importantly I coordinate with the Newscast Managers and Producers to help successfully make designs to aid the storytelling process.
WICHITA THUNDER
During 2017-18, I held the position of Director of Marketing and Graphic Design with the Wichita Thunder. I moved to Wichita in May due to the unfortunate dissolve of my previous position with the Elmira Jackals. My role within the ECHL hockey teams front office staff is to organize and develop all visual campaigns including print, digital, video and animated elements. My main focus is to help keep the fans engaged and excited about the team through social media as well as in-game content. Overall, I am one of the individuals that helps produce the "wow" factor for the fans of the Wichita Thunder.
ELMIRA JACKALS
My experience with the Elmira Jackals started during my senior year at Keuka College. My fourth and final internship was with the ECHL hockey team and my sole focus was producing designs that were needed by my supervisor, Jared Abbot. This ranged from flyers to game day preview images.
Following my graduation, I was hired by the team and started May 2015 as their Art Director producing all of their artwork ranging from print graphics all the way to animations for in-game content. I spent two years with the team as a full-time front office staff member until May 2017 when the team unfortunately folded due to insufficient funding.
FREELANCE
When it comes to being a designer, I am a well rounded because I have produced designs that are outside of sports. I am currently working with Jonathan Hufnagle to produce artwork for his mobile auction app, DASH, Digital Auction Showdown but I have also produced wedding invitations and posters for colleges.